haywoods-logo-01-01

The Brief.

Haywoods are an independently owned estate agent based in the heart of Wrexham, and they are at the forefront of the North Wales property scene. Haywoods approached the team at PixelTree to create a modern and high end brand which could then be applied to an eye catching and user friendly website. Simon, Director of Haywoods, outlined several problems with their existing site and requested we work to provide an effective solution for each of the outlined problems. Key issues included; The existing website wasn’t responsive across all digital platforms, the website had poor user experience and currently it wasn’t converting enough users into potential leads.

The Solution.

After outlining the problems with the existing website, the PixelTree team stepped in to create effective, user friendly solutions. The team outlined Haywoods’ website as a digital platform used to generate sales for the company, therefore creating an engaging journey for the customer was the key. Using an API, Haywoods’ website pulls its listing data from Jupix, an internal software system which they use to manage and their property information. Our aim wasn’t just to create a beautiful looking website, but to set the example for independent estate agents across the country.

The Outcome

The end solution results in a website that is not just user friendly, but fun and effortless when in the hands of the user. We designed and developed a website which displays and functions beautifully across all digital devices. With the use of a slim and linear icon set, we created a dynamic and easy-to-understand system of translating boring information in a fun and eye-pleasing manor. With the use of an online valuation form, a favourites list and the viewing request “pop out”, the new website converts users into customers in seconds.

Results.

A website that is not just user friendly, but fun and effortless when in the hands of the user.

A dynamic system of translating boring information in a fun and exciting manor.

A website which converts users into customers in seconds.

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