Project Scope & Challenge
Stopford Information Systems provide leading enterprise software to councils and public organisations. To mark their 20th year in business, they approached PixelTree to undertake a digital re-brand and UX design project which would set them apart from their competitors.
The newly designed marketing & communications website had to provide clearer, simplified information architecture whilst streamlining key user journeys making their core products and services far more accessible.
Finally, the overall UI and branding needed entirely re-working to be lighter, cleaner and more visually in line with the rest of their marketing materials.
Beautifully Crafted UX
Our UX Team worked closely and collaboratively with the marketing team at Stopford. Through careful planning and subsequent restructuring of the information architecture, we were able to produce a beautiful marketing and communications website. The re-brand and brand alignment ensured Stopford’s online presence reflected their stature and position in the market whilst also making access to their core products quick and simple for both new and returning users.